Fascination Technology. High-Tech
in the BMW 7series.
Siemens VDO Supplies Navigation System With Internet Connection
Siemens VDO Supplies Navigation System With Internet Connection And
Instrument Cluster For The New BMW 7 Series
FRANKFURT, Germany, Sept. 11, 2001 – Siemens VDO Automotive's innovative
iDrive driver information system being featured in the new BMW 7 Series is
setting new standards in ergonomics and ease of operation.
With a new focus on the human-machine interface, iDrive redefines
driver-oriented ergonomics in the new BMW 7 Series. More than 700 possible
system operating functions have been structured into three intuitive levels,
prioritized on importance and frequency of use. Siemens VDO has made a major
contribution toward the holistic concept of iDrive with regard to the navigation
system and instrument cluster design.
its second decade as a supplier of navigation systems to BMW, Siemens VDO's
contribution to iDrive has resulted in high-precision specified destination
guidance combined with optimized ease of use for destination input and selection.
In the new 7 Series, the innovative navigation system is the first to be
linked to the new BMW Internet gateway. Travellers now can check the weather at
the driver’s destination and call up addresses of destinations using Wireless
Access Protocol (WAP). Points of interest, such as hotels or restaurants, can be
transferred to the navigation system and selected as a destination at the push
of a button.
Equally key to the successful implementation of iDrive is the Siemens
VDO-developed instrument cluster, which combines the aesthetics of analog
instrumentation with the presentation possibilities offered by new LCD display
technology. Vehicle speed and engine revolutions are displayed in classic round
instruments with gauge and pointer designs. Included in the cluster design is a
display on which information from the navigation system or adaptive cruise
control can be shown. Individual displays of the on-board computer also can be
configured so the most important information is in the driver’s sphere of vision
in an effort to minimize distraction.
Additional Siemens VDO technologies included on the new BMW 7 Series include:
airbag electronic control units, engine management control electronics for the
six-cylinder engines; electric window lift motors; the central locking system
and sensors for the ABS and drive-by-wire actuators.
The new vehicle also features the Siemens VDO antenna tuner with direct
digital link through the optical (MOST) bus for outstanding audio quality for
Siemens VDO Automotive is one of the world's leading suppliers of electronics,
electrical and mechatronic technologies to the automotive industry. As a
development partner in the automotive industry, the company manufactures
products for powertrain, engine control electronics and fuel injection
technology which improve engine performance and reduce emissions. The company is
a market leader in information and car communication systems with
instrumentation, audio and navigation systems, telematics and multimedia
applications, through to complete cockpits. Siemens VDO Automotive products for
chassis and carbody contribute to greater vehicle safety and security. These
products include ABS and fuel tank systems and access control systems. A
separate Trading/After Market division markets products for retrofitting in cars
and commercial vehicles. The company was created in April 2001 as a result of
the merger between Siemens Automotive and Mannesmann VDO.
The company's parent organization, Siemens AG, is headquartered in Berlin and
Munich and is a leading global electronics and engineering company, employing
over 447,000 people in 193 countries, with worldwide sales in excess of $74
billion in fiscal 2000 (10/1/99 - 9/30/00). The United States is Siemens'
largest market, where it employs over 73,000 and recorded sales of more than $17
billion in fiscal 2000.
Siemens Automotive Corporation
2400 Executive Hills Blvd
Auburn Hills, MI 48326, USA
Contact: David Ladd