Views of the Seven - Launch Art

[md9322]

Hi zusammen,

ich bin bei meiner zufälligen eBay Suche auf das hier gestoßen. Hab bisher noch nie davon was gehört oder gesehen. Gab es laut Beschreibung zum Launch des 7ers. Mehr weiß ich aber leider auch nicht. Versendet wurde das ganze anscheinend von BMW GB (so jedenfalls der Versandaufkleber).

Traditionally the virtues of a luxury car have been elegance, sumptuous appointment, comfort and space. And, along with effortless performance from large leisurely engines, the credentials of the luxury car have remained unchanged for many years.
However, the luxury car of the future needs to combine these traditional features with the overall efficiency which reflects the changing demands of the modern world.

The BMW 7 Series offers the highest standards of craftsmanship with the very latest, and relevant, technology. These are combined with an outstanding level of driver appeal while still retaining the exceptional standards of comfort the luxury car owner demands
With the Special Equipment Range, BMW have taken this one step further, as each of the three models offers a level of standard equipment hitherto unavailable.

Within the portfolio, specially commissioned by BMW, are seven independent assessments of seven aspects of the 7 Series Special Equipment Range.
Our assessors were chosen on the basis that
their position and business or protessiona association lent an element of expertise in the particular areas on which they were asked to give an independent opinion.

In addition seven artists were commissioned to give in their own medium and style, their view of the 7 Series Special Equipment Range after first being asked to drive it. Their work together with the independent assessments, we hope will give you a unique insight into the virtues of the BMW 7 Series Special Equipment range.

THE PARTICIPANTS
1) DRIVEABILITY
Poul Webb
Gina Campbell
2) PERFORMANCE AND HANDLING
Philip Castle
Jackie Oliver
3) ERGONOMICS
Robert Collins
Dr. W D Lowe
4) COMFORT
Hugh Barnden
David Cheeseman
5) QUALITY
Michael Bishop
Robert Brooks
6) TECHNOLOGY
John Glashan
Barry Francis
7) OVERALL IMPRESSION
glynn Boyd Harte
Martin Hodder